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Founding partners

Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 130 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. National Geographic Partners LLC returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

The LEGO Foundation aims to inspire and develop the builders of tomorrow; a mission that it shares with the LEGO Group. The LEGO Foundation is dedicated to building a future where learning through play empowers children to become creative, engaged, lifelong learners. Its work is about re-defining play and re-imagining learning. In collaboration with thought leaders, influencers, educators and parents the LEGO Foundation aims to equip, inspire and activate champions for play.

Dirt Is good

Persil, OMO and Surf Excel are part of Unilever’s Dirt is Good (DiG) leading detergent brands sold in over 78 markets. The Dirt is Good brands are the fourth-most consumed brands in the world. They have a unique philosophy in the laundry category, believing that Dirt is Good. Dirt Is Good because children need plenty of exploratory, hands-on play –– the kind where they can go out and get dirty is essential for their learning and healthy development. In partnership with parents, educators, and other leading child development experts, we are committed to investigating the best ways to help children play, explore and get dirty every day so that they can learn and develop to their full potential.

Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It is the world’s largest home furnishing retailer operating 367 IKEA stores in 30 markets. Ingka Group operates business under the IKEA vision – to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.